Senior Digital Marketer

Overview

As a Digital Marketer, you will be responsible for developing, implementing, and managing digital marketing campaigns to promote products or services. You will play a key role in driving online brand awareness and lead generation while utilizing various digital channels.

Responsibilities:

1. Website Management

• Liaise with the team to develop and/or update content.
• Adjust the design (or overhaul it).
• Respond to and troubleshoot all website issues.
• Conduct content audits to eliminate redundant and/or duplicate information.
• Create strategies to grow the subscriber base and web traffic metrics.
• Keep up to date with industry best practices and monitor competitor websites.
• Monitor, assess, and report on website performance.
• Handle online marketing projects ranging from SEO to social media marketing.

2. Search Engine Optimization (SEO)

• Develop optimization strategies to increase the company’s search engine results rankings.
• Research SEO keywords to use throughout the company’s website and marketing materials.
• Research and analyse competitor advertising links.
• Develop and implement a link-building strategy.
• Update content and website links for maximum optimization and search engine rankings.
• Write compelling and high-quality website content, including blog posts and page descriptions to attract clients.
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.

3. Content Marketing Management

• Researching and analysing competitors’ content, messaging, and distribution tactics.

4. Keyword research.

• Identifying target audiences and their key demographics, interests, and online behaviour.
• Create appropriate content marketing strategy: type, style, and channel distribution of content.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven digital marketing experience with expertise in strategy and execution.
• Proficiency in digital marketing tools and platforms.
• Strong understanding of SEO, SEM, social media, email marketing, and content marketing.
• Excellent communication skills and an analytical mindset.
• Creative thinking and the ability to generate innovative marketing ideas.
• Strong project management skills with a focus on meeting deadlines.